Collaborated with teams across the organization in the development and execution of communication and marketing initiatives for WIDA projects, products and services.
Facilitated marketing initiatives for WIDA’s annual conference along with stakeholders from various departments to futher conference participation and attendance via social media, email campaigns, blog and web content.
Oversaw the development marketing content such as blogs, social media and print materials for WIDA’s Education, Learning, Research & Practice department.

Magaged social media, email, blog and other marketing initiative content for the four businesses under this parent company: Pinnacle Mountain Homes, Collective Design Group, Pinnacle Lodging and Pure Kitchen. These businesses span a variety of industries, from design and construction to furnishings, hospitality and travel necessitating the ability to be nimble and agile in marketing efforts and strategies.

Served as lead graphic designer for the multi-million dollar National Cancer Institute (NCI) Cancer Center Support Grant that maintains Carbone’s status as the only comprehensive cancer center in the state of Wisconsin.
Created video and email marketing materials to further publicize goals of the cancer center and its strategic initiatives.

Collaborated with cancer researchers to design graphics, create presentations and edit manuscripts that showcased their novel ideas and lead to being published in prestigious scientific journals, presenting at medical conferences and contributing to Markey’s assignment as an NCI-designated cancer center.
Synthesized complex medical and scientific processes and information to produce marketing materials (i.e., print, radio, billboard, web, email) that furthered public health initiatives in the cancer center’s catchment area.

Marketing & research coordinator • 2014–2018

Analyzed data from multiple media research platforms to identify and report on key trends for company executives, business partners and 300+ account executives nationwide to aid in prospecting, cable and digital ad sales, client retention and business development opportunities.
Led corporate marketing initiatives, including sales webinars, internal communications and research methodology trainings.

Digital Marketing coordinator • 2013–2014

Performed campaign management and client reporting for digital marketing products, including SEM, SEO, pre-roll video, display ads and Google AdWords.

Advanced advertising account executive • 2012–2013

Sold advertising across multiple platforms—integrating both branding and proof of performance strategies, while driving client retention and new business.

Work history